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What Photos are Effective in Instagram

Sharing of information, ideas, career interest and other forms of expression used to dominate the media through either the word form, voice, via pictures and videos. While before people were confined to a studio to be able to come up with these forms to share but today it has a more liberated platform where anyone can share or communicate anything at a much faster speed from any location in the world. This then made social media viable despite that fact that friends are dispersed all over the world for various reasons. With social media, interaction is complete with visuals and texts, and people are able to share and take part with the goings on in a friend’s life. And because of this, business and their brands are competing to know how to use this present trend and benefit from it.

Instagram has now joined the fray of the social networks which connects people solely through the visual elements since it is the best way to capture and sustain the attention of people.

But in order to capitalize on this trend, brands need to master this type of social commerce.

If you want to start a campaign on this social media known as Instagram, here are some content ideas that you can use. The key thing to Instagram success is to be active and spontaneous. It is not the quality of the photo that is important here but the emotion that it expresses. Your new product, your new product in action, teasers or sneak peek of your new product before its official launch, behind the scenes photos or videos, events you have organized or attended are just some of the great things you can post for your brand in your Instagram account.

If you are able to capture the emotion of your photo then it ceases to be a simple snapshot but it tells a story of the image. There is a greater appeal to the senses that we feel a greater connection to, if the photos has a lot of emotion in it. If a picture conveys an emotion- whether it’s happiness, surprise, sorrow, disgust – and then you have succeeded.

Instagram provides you with a bunch of filters which you can apply to your photos to automatically enhance the look and style, but that trend seems to have already hit its peak. People want photos and videos that are colorful, but relatively natural looking.

Using hashtags is a great way to increase your reach on Instagram, encourage more engagement and even attract new followers. There are those who have messed up this wonderful tool. Their captions are often bloated with hashtags and many of which is not even relevant to the topic anymore.
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